In a world dominated by technology and digital communication, the profound impact of face-to-face meetings can often be overshadowed. The past years of lockdowns and social distancing have further underscored the value of personal interactions. In the realm of estate agency, the significance of these genuine connections cannot be overstated. While technological advancements offer convenience, the power of in-person interactions remains unmatched.

If you were to examine your current pipeline, its size and your apprehensions about the future can often be traced back to the face-to-face meetings you conducted in the past. Unfortunately, numerous agents are opting for screens and phones as a shield, which is detrimental to their success.

Our aim is to reignite that spark within you by shedding light on why face-to-face meetings are pivotal to estate agency success. Additionally, we will explore proven strategies to book more real-life meetings, propelling your business to new heights with a data-driven edge.

The Force of Personal Interactions

Reflect for a moment on the professionals you trust most. Perhaps it’s your doctor or dentist. Why? Because you consistently meet them in person. This practice breeds trust and respect, and this is why they hold such esteemed positions.

As estate agents, when we need to discuss sensitive matters, like pricing or vendor care, what’s our usual course of action? Often, it’s a phone call or, worse, an email.

Recall the last in-person meeting you had with a client. Chances are, it resulted in a positive outcome, and at the very least, it propelled the relationship forward. Face-to-face interactions transcend mere formalities; they’re the essence of our profession. Authentic progress only happens once a genuine connection is established.

Embracing the Data-Driven Approach

In today’s era, becoming data-driven is essential for success. Let’s integrate this approach with the significance of face-to-face meetings in estate agency.

1. Trust Building with New Vendors

When approaching new vendors, actions speak louder than words. Instead of simply conveying your uniqueness compared to competitors, showcase it by finding a genuine buyer for their property. Utilize your CRM to identify potential buyers and engage vendors in discussions about these prospects. Offer to take photos of their home and share them with verified potential buyers, gauging interest. This approach facilitates a face-to-face interaction that fosters trust and lays the foundation for future collaboration.

2. Personal Touch for Existing Vendors

Maintaining a personal touch is equally crucial for existing vendors. For matters beyond viewing requests and offers, opt for face-to-face conversations. Discuss pricing, marketing strategies, or property presentation in person. This approach instils confidence in your abilities and emphasizes your commitment. By dedicating your time, you convey professionalism, reinforce your “care factor,” and yield better results.

3. Buyers: Going the Extra Mile

Buyers, particularly those selling their own properties, require special attention. Demonstrate your commitment by offering personalized tours of their dream areas. Accompany them in your car as they choose their preferred properties and inquire about their motivations. This approach transcends transactions; it showcases genuine concern for their needs and aspirations. Moreover, it sets the stage for potential home-sale consultations during drop-offs, based on their newfound trust in your advice and support.

Unleashing the Power of Face-to-Face Meetings

In estate agency, the influence of face-to-face meetings cannot be underestimated. These interactions establish trust, nurture relationships, and yield invaluable insights into clients’ needs. They provide a platform to showcase your value, navigate objections, offer tailor-made solutions, and negotiate adeptly. More than fleeting moments, in-person meetings leave lasting impressions that ripple through time, cultivating referrals and repeat business.

As the real estate landscape evolves, embracing data-driven strategies within the context of face-to-face interactions is the way forward. This dynamic fusion maximizes the potential of personal meetings, enhancing the success of your estate agency in ways that transcend tradition. With a data-driven mindset, the future of estate agency lies in these authentic connections, setting the stage for sustained triumph through referrals and continued growth.

What is Data-Driven Decision Making?

Data-driven decision-making is the process of collecting and analysing actual data, for example, historical or real-time, to make better and more accurate business decisions for an organisation that align with their strategic goals and objectives. The process brings with it a strong sense of certainty and accuracy rather than making uncalculated decisions with little evidence to suggest that any form of success will be achieved. The process is mainly carried out by way of artificial intelligence and machine learning. Overall, the process of data-driven decision making improves the speed, accuracy and effectiveness of decisions within organisations, while eliminating the majority of risk factors that may have been associated with such a decision at first.

The importance of Data-Driven Decision Making

There are several benefits that come with acquiring the relevant data that will aid in decision making which align with the objectives and goals of an organisation. Such benefits are all tied in with the one major goal, of which is the increase of sales.

For example, data-driven decision-making enables companies to make accurate business decisions which are consistently performed over time. If an organisation is consistently providing accurate information to their customers, for example the service provided by the iPPi platform, their reputation will undoubtably be increased in terms of the quality of service being provided, thus building a loyal customer base.

Furthermore, it also offers organisations with the ability to perform marketing processes to create new opportunities in terms of analysing data. This can be used to better understand their potential audience and the behaviours of them, thus providing companies with the ability to target them through sales processes, marketing campaigns, or personalised emails, providing an enhanced customer experience. This also ties in with Customer Relationship Management (CRM), where AI algorithms are aiding in the relationships that organisations are having with their clients and potential clients. This is carried out through the analysis of customer behaviour and in turn managing interactions through targeted information.

Lastly, data can be analysed to correctly predict future market trends. For example, organisations can analyse the processes that are really working well for them in the current time, and focus their efforts on these going forward, providing an opportunity to optimise their performance levels.

Overall, there are many benefits that are visible through the implementation of data driven business decisions, which ultimately increase revenue for an organisation. As we discussed, such benefits can include efficiency and accuracy of the service, marketing opportunities, and predicting future trends. For the purpose of this blog, we are going to focus on how the iPPi platform itself implements the use of powerful data.

How does iPPi Platform use Powerful Data?

iPPi – Better Property Valuations & Property Market Insights

IPPI uses elastic search to match and reference house transactions on the Property Price register with any historical reference to these properties online. iPPi brings a new level of understanding and context to the housing market in Ireland. Real-time access to this data will provide property professionals with a new level of actionable data that will revolutionize the manner in which they manage their own business, monitor the competition, and provide services to clients.

The iPPi platform holds a capability of reconciling using inhouse algorithms on data gathered from multiple sources. With its unique service offerings, it provides customers with access to unparalleled reporting and business intelligence, ultimately improving accuracy and increasing sales.

iPPi’s Services

Real Time Property Dashboard

With iPPi, the dashboard can be set to see property market performance in a given area. Updated daily, you can see current stock, house prices/beds, days to sell and demand index for residential sales all in one place.

Property Market Reports

Use iPPi to generate property reports for vendors, buyers and investors. iPPi can provide specific reports at individual street level, local area and from a national perspective, ensuring you are always ahead of the curve.

Enriched Sold History and Current Stock Database

Access over 1,000,000 sold history, for sale and sale agreed properties at the touch of a button. Save your search results as property comparables.

Branded Property Appraisal

Create professionally formatted bespoke property appraisal documents including comparable properties and market reports for vendors and buyers.

Industry Leaderboard

View how your business is performing in your local market, see your actual competitors and their stock level vs sale agreed levels.

Originally published at www.iPPi.io

• Request The iPPi Insider Webinar training.
• Download the PDF schedule for the event. This includes all the links and timings you need so you don’t miss a single thing. Click here to download the PDF!
• Join the pop-up LinkedIn Group. I’ll be posting updates and bonus content regularly in this group, and it’s a great place for you to network and meet new people along with Industry-led content. Click here to join the group.

To find out more

• Visit FAQ’s in iPPi
• Or call us on 01 525 2175
• Use the online chat function to talk to our team

We look forward to hearing your feedback and hope that you enjoy using iPPi.

—

You should follow him on LinkedIn for daily posts here: LinkedIn

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What is Data Driven Decision Making?

Data driven decision making is the process of collecting and analysing actual data, for example historical or real time, to make better and more accurate business decisions for an organisation that align with their strategic goals and objectives. The process brings with it a strong sense of certainty and accuracy rather than making uncalculated decisions with little evidence to suggest that any form of success will be achieved. The process is mainly carried out by way of artificial intelligence and machine learning. Overall, the process of data driven decision making improves the speed, accuracy and effectiveness of decisions within organisations, while eliminating the majority of risk factors that may have been associated with such a decision at first.

The importance of Data Driven Decision Making

There are several benefits that come with acquiring the relevant data that will aid in decision making which align with the objectives and goals of an organisation. Such benefits are all tied in with the one major goal, of which is the increase of sales.

For example, data driven decision making enables companies to make accurate business decisions which are consistently performed over time. If an organisation is consistently providing accurate information to their customers, for example the service provided by the iPPi platform, their reputation will undoubtably be increased in terms of the quality of service being provided, thus building a loyal customer base.

Furthermore, it also offers organisations with the ability to perform marketing processes to create new opportunities in terms of analysing data. This can be used to better understand their potential audience and the behaviours of them, thus providing companies with the ability to target them through sales processes, marketing campaigns, or personalised emails, providing an enhanced customer experience. This also ties in with Customer Relationship Management (CRM), where AI algorithms are aiding in the relationships that organisations are having with their clients and potential clients. This is carried out through the analysis of customer behaviour and in turn managing interactions through targeted information.

Lastly, data can be analysed to correctly predict future market trends. For example, organisations can analyse the processes that are really working well for them in the current time, and focus their efforts on these going forward, providing an opportunity to optimise their performance levels.

Overall, there are many benefits that are visible through the implementation of data driven business decisions, which ultimately increase revenue for an organisation. As we discussed, such benefits can include efficiency and accuracy of the service, marketing opportunities, and predicting future trends. For the purpose of this blog, we are going to focus on how the iPPi platform itself implements the use of powerful data.

How does iPPi Platform use Powerful Data?

iPPi – Better Property Valuations & Property Market Insights

IPPI uses elastic search to match and reference house transactions on the Property Price register with any historical reference to these properties online. iPPi brings a new level of understanding and context to the housing market in Ireland. Real-time access to this data will provide property professionals with a new level of actionable data that will revolutionize the manner in which they manage their own business, monitor the competition, and provide services to clients.

The iPPi platform holds a capability of reconciling using inhouse algorithms on data gathered from multiple sources. With its unique service offerings, it provides customers with access to unparalleled reporting and business intelligence, ultimately improving accuracy and increasing sales.

iPPi’s services

Real Time Property Dashboard

With iPPi, the dashboard can be set to see property market performance in a given area. Updated daily, you can see current stock, house prices/beds, days to sell and demand index for residential sales all in one place.

Property Market Reports

Use iPPi to generate property reports for vendors, buyers and investors. iPPi can provide specific reports at individual street level, local area and from a national perspective, ensuring you are always ahead of the curve.

Enriched Sold History and Current Stock Database

Access over 1,000,000 sold history, for sale and sale agreed properties at the touch of a button. Save your search results as property comparables.

Branded Property Appraisal

Create professionally formatted bespoke property appraisal documents including comparable properties and market reports for vendors and buyers.

Industry Leaderboard

View how your business is performing in your local market, see your actual competitors and their stock level vs sale agreed levels.

1. Start your day with a morning routine 

This recommendation might sound a bit obvious but you’d be surprised how hard it is to stick to a routine. Working from home might open up an extra hour in the morning that you would usually spend commuting to the office. Take advantage of this!!

Do: Get up – shower/change/eat breakfast or have a coffee at the normal time you would if you were heading into the office.

Don’t: Get up ten minutes before you’re supposed to start work and sit down at your desk in your pyjamas. (We all know we’ve done this once)

2. Have a dedicated workspace

Do: set up an area in your house that has good natural lightning, a comfortable desk/chair away from distractions like TV/communal areas in your house.

Don’t: Move around to different areas in your house while you work. If you can try to avoid setting up your workspace in the kitchen if you share it with multiple people/family members.

3. Don’t be afraid to ask for help

Do: If you are finding the transition to working from home hard talk to your colleagues or managers. You might find your colleagues have come across the same issues as yourself and might have their own suggestions on how they overcame them.  Managers understand that these times are abnormal for everyone and it is their job to make sure that you are given the right tools to make sure you can work to your full potential. ?

Don’t: Sit in silence while you’re struggling or pushing the issues you are facing while working from home to the end of the list.

4. Have an understanding with the people living in your home about your workspace

We know how tough it can be to work from home when there are multiple people in your household, especially children that are loving all this newfound attention with everyone being at home all the time.

Do: Set some simple ground rules (for adults and children alike) around your workspace and allow people to know your hours of work and when you have calls.

Don’t: Be too hard on the people you live with. These are strange times for everyone and we are all trying to adapt to this new norm.

5. Schedule Breaks

Do: Start everyday by working your breaks into your work schedule. Breaks can be anything from going to make yourself a coffee to a five minute stroll around your garden. Breaks are just as important as work so when you schedule them take them in their entity.

Don’t: Be unproductive during break periods and go over the time limits you set for yourself. This will only result in you having to make up for this lost time later in the day.

6. Socialise with colleagues (Remotely) 

One of the most important things we are missing from working at home is the daily interactions and conversations we have in the workplace. Managers and colleagues alike must try to incorporate daily or weekly group video calls and conversations with each other to ensure no one is left feeling isolated.

Do: A popular approach that we have even incorporated into our remote working here at iPPi is weekly “fire up” video calls on Monday mornings and end of week “round up” on Fridays evenings. This time allows us to discuss with our team how our week went and catch up on how everyone else is doing. It is a great way to boost morale and share any achievements that would normally be recognised in the office.

Do: Another socialising tactic is to schedule your lunch break at the same time as a few other colleagues so you can have those random lunch room chats that everyone dearly misses over group video calls.

7. Try to leave your house everyday

Working remotely means you can easily fall into the trap of not leaving your house for days on end.

Do: Changing your environment and getting out for some fresh air and exercise even for 30 minutes will clear your head and make you more productive. Try and incorporate it into your daily routine either before or after work or during your lunch break – you won’t regret it!!

8. Take advantage of the perks of working from home

Working remotely and not having to factor in the stress and time commuting to and from the office involves has opened up a world of possibilities for people.

Do: Use this extra time to take up those hobbies or work on those skills you’ve been meaning to do for so long like mastering your cooking and baking skills. Or finding a new podcast series to sink your teeth into like I said the possibilities are endless!!

Do: Calculate the amount you would usually spend on a day in the office like coffees, lunch or public transportation and create a savings account where you can use that money at the end of each month to buy yourself something special (you deserve it!)

9. End your day with a routine 

How you end your working day is just as important as how you start it.

Do: It can be something simple like signing off on your work messaging app or sending out an end of day round up to all of your colleagues. Or once 6pm comes around you take your dog for their daily walk or do your daily yoga class. Whatever you find that works best for you, do it consistently to mark the end of your working day and a job well done.

10. Don’t be too hard on yourself

Number 10 on our list of do’s and don’ts when working from home is the most important one. Life as we know it right now is very strange and confusing and it is perfectly normal to have off days where you feel you don’t work to your full potential. Let yourself have those moments and don’t try and force yourself to work through them. The importance of balancing productivity and self care is necessary now more than ever and remember everyone has off days – we’re only human!!

“Nifty Tools For Agents”

Finally, we asked our director – Kenneth Kelly for his views on the top tools for agents who are working remotely.

1. Scanning documents on a whim – Camscanner.com

CamScanner is an app that lets you scan documents on your phone or tablet.

2. Professional photography made easy – BoxBrownie 

BoxBrownie is a professional photo editing, virtual staging and floor plan redesign service that is fast and affordable. They also offer a free trial for new customers.

3. Business communications platform – Slack

Slack allows businesses to create chat rooms which can be organised by topic, private group or direct message. They were recently acquired by Salesforce so you know they’re something special.

4. Graphic design platform – Canva

Canva is one of the best graphic designing tools out there allowing you to create visual content from social media graphics to presentations, posters and more.

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Welcome to The iPPi Insider. A weekly webinar series created by our own managing director Kenneth Kelly where we bring leading property professionals together to share their knowledge and experiences. On this week’s episode we’ll be talking to Andrew Rhatigan.

Andrew is a senior negotiator at Janet Carroll Estate Agents for almost five years. Now he is preparing to launch his new website in January. Andrew is passionate about people & property and “sees a bright future for the industry” and hopes to marry old world trust with new world technology to empower clients and get results.

Andrews LinkedIn: https://www.linkedin.com/in/andrew-rhatigan-29461529/?originalSubdomain=ie

Key Point Discussed in Podcast:

• His background in the industry
• Biggest challenges he has faced over the last 3 years
• The power of technology for estate agents
• Investing in what you believe in invests in your brand
• Andrews advice for agents thinking of going solo
• And much much more!

What is iPPi?

The Independent Property Price Index iPPi is an all in one property price, market data and valuations tool. We centralise all available property data to create the cleanest, most current and comprehensive property transaction database to Property Professionals across Ireland. Your all-in-one property valuation platform.

For more information and to start your free trial visit: Ippi.io

Connect With Us On Other Platforms:

LinkedIn: https://www.linkedin.com/company/30686447

Instagram: https://www.instagram.com/ippi.io/

Facebook: https://www.facebook.com/ippindex/

Twitter: https://twitter.com/iPPindex

Catch Up and Listen Back on:

Spotify: https://open.spotify.com/show/0F6I4KMTV9WDTgrSo03gsa
Itunes: https://podcasts.apple.com/podcast/ippi-insider/id1511483664Google 
Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xOWNhMTg1NC9wb2RjYXN0L3Jzcw==
Amazon Music: https://podcasts.apple.com/podcast/ippi-insider/id1511483664

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Welcome to iPPi Insider, a weekly webinar series where we bring leading property professionals together to share their knowledge and experiences. On this weeks episode we welcome back Regina Mangan.

Regina, Founder of Liberty Blue Estate Agents, joins the iPPi Insider for the second time to talk about “Raw & Real marketing Tools that work”. Liberty Blue Estate Agents has 24 years’ experience in the property market in Waterford. As the Managing Director of Liberty Blue Estate Agents, “I lead an amazing team who are passionate about delivering a top-class customer experience, and we are proud to be Waterford’s largest property management company”. The mission of Liberty Blue Estate Agents delivers happiness to customers through their straight-talking advice and going the extra mile.

Key takeaways:

– Building a business through brand Awareness

– Social Trends

– We’ll be discussing Regina’s insights on trends in the property industry

– Tools that are working for Liberty Blue Estate Agents

– How embracing technology has helped her business along with the team at Liberty Blue Estate Agents.

What is iPPi?

The Independent Property Price Index iPPi is an all in one property price, market data and valuations tool. We centralise all available property data to create the cleanest, most current and comprehensive property transaction database to Property Professionals across Ireland. Your all-in-one property valuation platform.

For more information and to start your free trial visit: Ippi.io

Connect With Us On Other Platforms:

LinkedIn: https://www.linkedin.com/company/30686447

Instagram: https://www.instagram.com/ippi.io/

Facebook: https://www.facebook.com/ippindex/

Twitter: https://twitter.com/iPPindex

Catch Up and Listen Back on:

Spotify: https://open.spotify.com/show/0F6I4KMTV9WDTgrSo03gsa
Itunes: https://podcasts.apple.com/podcast/ippi-insider/id1511483664Google 
Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xOWNhMTg1NC9wb2RjYXN0L3Jzcw==
Amazon Music: https://podcasts.apple.com/podcast/ippi-insider/id1511483664

Welcome to iPPi Insider, a weekly webinar series where we bring leading property professionals together to share their knowledge and experiences. On this weeks episode we’ll be talking to Kyle Scott.

Ryan Serhants right-hand man and President of Serhant.com – Kyle is responsible for the growth and profitability of Ryan Serhant’s digital product businesses.

Kyle joined Ryan’s team in 2019 as head of product and production after creating the #1 bestselling sales course, Sell It Like Serhant, and its membership program. Since then, he has driven the expansion of the program into over 100 countries across six continents.

Kyle: https://www.linkedin.com/in/kylewilli…

Key learnings:

• The importance of brand strategy
• Social media and where has the most bang for its buck
• What it is like working with one of the biggest agent in the world
• And much much more

What is iPPi?

The Independent Property Price Index iPPi is an all in one property price, market data and valuations tool. We centralise all available property data to create the cleanest, most current and comprehensive property transaction database to Property Professionals across Ireland. Your all-in-one property valuation platform.

For more information and to start your free trial visit: Ippi.io

Connect With Us On Other Platforms:

LinkedIn: https://www.linkedin.com/company/30686447

Instagram: https://www.instagram.com/ippi.io/

Facebook: https://www.facebook.com/ippindex/

Twitter: https://twitter.com/iPPindex

Catch Up and Listen Back on:

Spotify: https://open.spotify.com/show/0F6I4KMTV9WDTgrSo03gsa
Itunes: https://podcasts.apple.com/podcast/ippi-insider/id1511483664Google 
Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xOWNhMTg1NC9wb2RjYXN0L3Jzcw==
Amazon Music: https://podcasts.apple.com/podcast/ippi-insider/id1511483664

Welcome to iPPi Insider, a weekly webinar series where we bring leading property professionals together to share their knowledge and experiences. On this weeks episode we’ll be talking to Ryan Conlan.

Ryan has recently been asked to speak on a TEDx talk on October 9th to discuss “The secret upside of dyslexia: not a disability but a super power” and we discuss how his career has bought him to this point.

Other Topics Discussed:

• Digital Trends in the property industry
• Creating consistent content habits and leading with value
• How to up-skill digitally and where to start
• Best path to take when posting content on LinkedIn
• And much more

Ryans LinkedIn: https://www.linkedin.com/in/ryanwconlan/

Ryans Instagram: @ryanwconlan

What is iPPi?

The Independent Property Price Index iPPi is an all in one property price, market data and valuations tool. We centralise all available property data to create the cleanest, most current and comprehensive property transaction database to Property Professionals across Ireland. Your all-in-one property valuation platform.

For more information and to start your free trial visit: Ippi.io

Welcome to iPPi Insider, a weekly webinar series where we bring leading property professionals together to share their knowledge and experiences. In this weeks episode, we chat with Con Nagle.

Con is a director at Global Properties Ltd. based in county Cork. Advising on the purchase, sale, letting & valuation of both Commercial and Residential properties. Con joined Global Properties in 1994, having spent years previously with one of Ireland’s main banks.

Con has a Masters Degree in Economics from UCC and is a Member of the Institute of Professional Auctioneers & Valuers (IPAV) and the member of the Society of Chartered Surveyors Ireland (SCSI) and association of European Valuers (Tegova). Con has a love for all things marketing and we are happy to call him a super forward thinking client who always jumps into technology.

What is iPPi?

The Independent Property Price Index iPPi is an all in one property price, market data and valuations tool. We centralise all available property data to create the cleanest, most current and comprehensive property transaction database to Property Professionals across Ireland. Your all-in-one property valuation platform.

For more information and to start your free trial visit: Ippi.io

Connect With Us On Other Platforms:

LinkedIn: https://www.linkedin.com/company/30686447

Instagram: https://www.instagram.com/ippi.io/

Facebook: https://www.facebook.com/ippindex/

Twitter: https://twitter.com/iPPindex

Catch Up and Listen Back on:

Spotify: https://open.spotify.com/show/0F6I4KMTV9WDTgrSo03gsa
Itunes: https://podcasts.apple.com/podcast/ippi-insider/id1511483664Google 
Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xOWNhMTg1NC9wb2RjYXN0L3Jzcw==
Amazon Music: https://podcasts.apple.com/podcast/ippi-insider/id1511483664